Goal
Drive first meaningful action and reduce first-week drop-off.
Template Hedgehog
Open navigation
Onboarding activation
Move new users from account creation to first product action without rewriting the same welcome flow.
Workflow assembly
Trigger to production output
01
Trigger
Real send event
02
Workflow
Message journey
03
Layout
Complete structure
04
Components
Reusable blocks
05
Production output
Workflow structure
Sent after a user creates an account but before activation milestones are complete.
Layout
SaaS Welcome System
Output
MJML source, compiled HTML, QA risks, and handoff steps for production use.
Public preview: workflow intent, fields, QA risks, and linked layout. Pro includes the editable MJML source, compiled HTML, variant-ready files, and versioned workflow updates.
Linked production layout
SaaS Welcome System
Welcome email recipe for SaaS products, combining an onboarding hero, step card, app-download route, and onboarding footer.
Required fields
user.first_name, account.verify_url, support.contact_url
QA risks
Long first names can wrap in hero lines on narrow mobile clients. Verification links with long query strings can force horizontal overflow in some ESP editors.