Founder proof
Why I built Template Hedgehog.
I built Template Hedgehog after years of working with HTML email and repeatedly rebuilding the same production patterns. The useful work was rarely the empty template. It was the editable source, compiled HTML, QA notes, preview checks, and handoff context that made the email safe to change and ship.
The product comes from that workflow: start with a real send, keep the MJML source editable, compile production-safe HTML, document the risks, and hand over something another person can understand.
Repeated patterns
After years working with HTML email, the same structures kept being rebuilt: onboarding, receipts, alerts, launches, and digests.
Editable source and compiled output
MJML is useful while building. Compiled HTML is useful at handoff. The product keeps both so teams are not trapped in one format.
QA and handoff pressure
Email work fails at the edges: mobile stacking, Outlook caveats, long copy, missing image rules, and unclear ownership after export.
Reusable production systems
Template Hedgehog packages the source, output, preview, notes, and workflow context that usually have to be recreated project by project.